Build a Thriving Coaching Business & IMpact More Lives.

We were built by coaches, for coaches. 



If you're anything like us, you got into the coaching profession because you love to make a difference in people's lives. 

That's what we love too. 

As coaches ourselves, we realized that no matter how much passion you have, no matter how good you are at what you do, it can be a struggle to build a coaching business. 

It makes sense. Most coaches today don't have experience in things like business development, marketing, sales or finance. 

Coaches are attracted to the profession not only for the impact it has, but also by the freedom and quality of life that it promises. Unfortunately, most of us lack the skills and knowledge to create a business that works. 

So, we started to ask ourselves...why isn't there ONE PLACE that coaches can go to not only get the support they need to become better coaches, but also learn how to build long-lasting, successful and scalable coaching businesses? 

And so, The Coach Academy was born. 

Our promise is to give coaches the training, tools, skills and resources they need to have an impact, to have freedom, to THRIVE. 

Our Vision

Our Mission

To unleash human potential through the power of coaching. 

To teach coaches essential skills that empower them to build successful businesses.


We believe...

...Coaches can change the world.

...You can make a difference and make a living. one can do it alone. doing it right.

...expectations should be exceeded.


Meet our founders.

Jessica Geist, CEO & Head Coach

Jessica Geist, M.S. is co-founder of The Coach Academy. She is a transformational life and business coach, and expert in individual and organizational change. She has worked with Fortune 100 companies like Kraft, Coca-Cola and Johnson and Johnson and coached over a hundred executives, entrepreneurs and coaches. Jessica enjoys playing in the "deep end" with her clients; helping them push their edges and reach impossible goals. Jessica is an adjunct faculty member and adjunct coach at Northwestern University, Stanford and University of Chicago where she teaches coaching skills and coaches graduate students. Along with her background in coaching and organizational development, she has 10+ years of experience in strategy, communications, digital marketing, advertising and branding.  Jessica is a community leader for the LA chapter of Dreamers and Doers, a group dedicated to the support and advancement of women entrepreneurs. Finally, Jessica received her undergraduate degree in Psychology from The George Washington University and Masters of Science in Learning and Organizational Change from Northwestern University. 

Ryan Geist, Strategy & Marketing


Ryan Geist is co-founder of The Coach Academy. He is a business strategist and marketing consultant. Ryan has consulted with Fortune 100 companies like Dupont and Amtrak as a lead on complex, large scale, organizational change and communications projects. Ryan has worked in the startup arena for nearly a decade in both marketing and strategy roles. He is an expert in marketing, copy writing, digital product development and personal brand building and has worked with major authors like Keith Ferrazzi and Jeffrey Hazylett. Ryan has over 10 years of experience in marketing strategy, social media, digital product development and branding..