Do you have all the client's you need?

  Do you know exactly who your best target audience is?

  Does your target audience know what is unique and special about you and your company?

  Does your target market know “what is in it for them?”

  Are you taking full advantage of all of the low-cost and no-cost marketing tools at your fingertips?

  Do you the lifetime value of all of your clients? Do you know how the 80/20 rule applies to your business?

  Is your marketing getting the results you really want?

  Have you taken a good, hard look at your own “Marketing IQ?”

  Are you happy with what you are spending on marketing?

If you answered “no” to one or more of these questions, Guerrilla Marketing can help you get more more clients.

 

Guerrilla Marketing first made headline news in the small to mid-sized business community in 1984 with the publication of the first Guerrilla Marketing book by Jay Conrad Levinson.    It is now an accepted marketing discipline used by small and large companies alike to get bottom line results.

 My name is Deborah Bifulco, and I am the co-founder of The Coach Academy and a Certified Guerrilla Marketing Coach.  I have used the principles of Guerrilla Marketing to build my own successful coaching practice, and to help hundreds of clients.  I am passionate about marketing, especially Guerrilla Marketing, because I know that it is the difference between success and mediocrity in business.

This e-learning program is designed to let you learn at your own pace.  You will receive a new lesson every 5 days, each containing valuable exercises and information to help you create your own dynamic Guerrilla Marketing Plan. 

You’ll have to commit to doing some work, though!  Good Guerrillas know that it is their own time, energy and imagination that creates success.  If you are ready to commit to growing your business to the next level, here is what you will get:

 Lesson # 1– Fundamentals of Guerrilla Marketing and developing your own SWOT

 We will walk you through a step-by-step SWOT analysis on your business, designed to uncover the things your company excels at, and where you may be vulnerable.

 Lesson # 2 – Understanding the Life Time Value of your clients

 Using the 80/20 rule, we’ll guide you through the process of determining who your most valuable clients really are – and you may be surprised!

 Lesson # 3 – What is your Guerrilla IQ?

 Assess your own “guerrilla-ness” with the Guerrilla Marketing IQ Inventory; then uncover the things that may be getting in the way of successful marketing. 

 Lesson # 4 – The 7-Step Guerrilla Marketing Plan

 Learn the 7 steps that go into developing your success plan:  defining the goals of your marketing; features vs benefits; your target audience; your niche; your identity; choosing your weapons; budgeting your time and money.  In this lesson, you will begin writing your own plan!

 Lesson # 5 – Guerrilla Marketing Weapons Discussion

 Debbi discusses her favorite Guerilla Marketing Weapons and  how to use them effectively in your business. Audio download.

Lesson # 6 – Developing your marketing calendar; and creating your cocktail pitch

 We will talk about the difference between an elevator pitch and a cocktail pitch; and you will design your own compelling pitches.  You’ll also do an assessment of your professional presentation. 

Lesson # 7 – Guerrilla Networking

 Cited as the number one marketing tactic in a recent TCA survey of coaches and consultants, networking is a true Guerrilla Marketing weapon!  In this lesson, you’ll learn how to laser-focus your networking so that you get the results you want.

 Lesson # 8 -  Fusion Marketing 

Learn the secret weapon of many highly successful coaches and consultants.  Create your own list of potential fusion partners.

 Lesson # 9 – Establishing yourself as an expert

 Here we will share our tips for establishing yourself as a credible authority as a way to gain more clients.  You will be creating an article and submitting in to an online article bank.

 Lesson # 10 and Lesson # 11 – Using Social Media

 Social media is a Guerrilla’s dream come true and in these lessons we will share our favorite ways to use social media as a part of your Guerrilla Marketing plan.  These lessons include a bonus 90-minute pre-recorded webinar PLUS the Social Media Blast Off Handbook!

 Lesson # 12 – Repurposing

 In this lesson, you will learn about repurposing your work in order to create multiple streams of income.

 You will receive a PDF or audio file every 5 days, loaded with valuable information and clear simple actions to take between each lesson. 

 What you’ll receive…

 

•   11 PDF Files with exercises and lesson guides

•   90 minute pre-recorded Social Media Blastoff Webinar

•   25-Page Social Media Blast Off Handbook (PDF)

•   Two Audio files

 

Start today!  Get your first lesson within 24 hours! 

 Was $149.95 – Now only $99.95!!! Limited Time Only!